Adobe Creative Suite
Project Management Tools: AirTable, Jira, Slack
Email Tools: MailChimp, Pardot, Constant Contact
Wordpress, HTML, CSS, SurveyMonkey
Social Media Platforms and Publishing Tools
Google Analytics, SEO
Microsoft Office, Excel
I specialize in creating content and streamlining marketing operations.
Create and Organize Your Content Roadmap
The first step in creating content that matters is to analyze and determine what your customers need. My client PrintNinja, a self-publisher, needed content that taught indie creators how to run a Kickstarter. I created a comprehensive ebook that walked new leads through the Kickstarter process step by step. Find where your target market is and organize a strategy around that goal, whether it's social media, email, or direct mail. Next, create a content calendar that helps you map our your content month to month.
To Create Good Content, Mobilize A Team
Now comes the hard part, creating the content. Gather ideas from your customers and competitors that will solve your audience's needs. Research keywords to find the phrases and terms that your customers are searching, and include them in your content. Don't have any customers yet? Create content that tells your company's narrative, and remedies the problem that your product or service fulfills. To keep up with a full content schedule (at least one new piece for week), you'll need to manage a team of freelancers. Even if you want to do it yourself, outsourcing will help you scale your content efforts in the long run. This is where project management tools like Jira, Airtable, Slack, or even a basic Excel sheet can make or break your content pipeline.
Optimize Channels and Measure Results
Once you've created good content, you need to share it through email drips, newsletters, social media ads, wherever your target audience is. Likewise A/B testing and analyzing likes, clicks, and shares will continually allow you to improve your content and how you're sharing it. At PrintNinja, I was able to drive $300,000 in sales through educational email campaigns in just two months. Don't forget to incorporate key insights and winning strategies back into your overall effort.